银奖: Bubbl 5
所属单位: Bubbl
设计单位: Bubbl
主创团队: Jo Eckersley,Mark Hunter,Taz Hossain
Bubbl is an ‘out of app’ mobile context engine for global brands & publishers who need a new digital marketing channel to engage users, create value and increase ROI from their apps. Bubbl turns customers' mobile devices into an intelligent content delivery channel, by combining multiple context signals (time, location, direction, altitude, weather, in-mobile preference settings and more) to create an internationally viable privacy compliant mobile engagement channel. For the first time, Bubbl allows brands and app owners to connect and serve global audiences with high value, context specific media and information providing a real alternative to inefficient, low relevance and irritating in-app advertising. Bubbl's patent pending technology easily integrates with client apps and is fully operational within 30 mins. Using Bubbl's low-code communications planner, marketing teams can quickly create, deploy and measure sophisticated engagement campaigns, all connected to the CRM of their choice. The technology enables the easy delivery of multi format content, surveys, AR and live streaming, turning any app into a viable new channel for mobile marketing.